September 20, Geely Dorsett GL officially listed, priced at 78,800 ~ 113,800 yuan. This was lucky to enter the 3.0 era, 80,000 to 11 million range layout of a third model, including Imperial GL, vision SUV are locked in this price range.
In addition, sales of Geely brand currently serves as locking the Imperial EC7 same price range. "Daily Economic News" reporter learned that, after the Imperial GL listing, Dorsett EC7 sales of some models under one roof, to meet different market segments of consumer demand. Thus, the "Imperial Family" basic matrix shape.
In the Chinese automobile market, 80,000 to 11 million price band will own brands and joint venture brands division was entirely different, is the industry's own brand called "ceiling" or "Red Heat."
"Daily Economic News" reporter learned that the Imperial GL listed Geely brand cars in the field completed the A0 to the B-Class product layout, in which Imperial GL convergence of the A-Class to B-Class products and brand transition, Geely brand overall upward backbone.
"Not only is the Dorsett Regency GL family 'leader', but Geely Automobile has a very important strategic significance." President of Geely Group, CEO Conghui confirms this statement.
"Battles" the former top ten car sales
"Imperial GL not only enrich the product line, from this model, we want heads and joint venture brands compete." Conghui said in an interview with reporters. "Daily Economic News" reporter has learned that this is not only in product strength, it is a positive competition on price range.
Dorsett EC7 sedan in the field of thriving, not only own-brand models benchmarking, more Geely brand cars in the field and laid a confidence. Data show that as of July this year, Geely Dorsett cumulative sales have exceeded 1 million, the average monthly sales of 14,000, became the fourth club success among the one million domestic own-brand models.
Imperial EC7 and take a different amount, Dorsett GL leapfrog benchmarking, shouldering the challenge before ten car sales task. By the Federation data show that in August this year, Geely Imperial EC7 sales of 1.35 million, ranked No. 15 in the month of domestic compact sedan sales charts.
"With Geely fully into the 3.0 era, Imperial GL leapfrog in some aspects of the standard is to meet or exceed the joint venture brand models, able to enter the top ten car sales, which is the Geely product development goals and the final result." Conghui said.
It is understood that, as A models, Geely Dorsett GL from the performance, configuration and other aspects of the Jetta, Sagitar Sylphy and other joint venture brand models start melee. Up to now, it has reached 20,000 orders for new cars.
"Imperial GL to challenge the joint venture brands, but also take some time, it will be difficult in the short term and beyond, into the sales of the top ten." Conghui admitted to reporters: "After all, the new car has a 'climb yield' process, from the current accepted the number of orders, the future is bound to be consumers not to mention the car's case, this situation at least until the middle of next year. "
"Strong" product strength padded "weak" brand power
It is understood, located in Imperial A model GL, the launch of a total of seven models were equipped with 1.3T turbocharged engine and the 1.8L naturally aspirated engine, wheelbase and the new Cruze, new Civic and Corolla models such as consistent.
"As a A-class products, we put performance first, leapfrog to be marked, and then the configuration." President of Geely Automobile Research Institute Feng Qing Feng said.
It is reported that, keyless entry, a key to start, leather steering wheel, automatic air conditioning, four-door window lift a key 3.5-inch trip computer display, the main driver seat 6-way power adjustment and other functions as standard for the whole system.
Listed in the conference site, Geely Chairman Li Shufu said: "Open the door to the market is the key product, a good product can open a big market, a key product of the spread of word of mouth, good user reputation, you can open another one consumer by heart. "
Analysts believe that, A-class high-end car market, strong opponents like clouds, to realize their own beyond, beyond competitors, there is no shortcut, only with the strength to speak. And compared to competing products joint venture brands, Geely brand power has become a major short board.
"Now, Geely still can not talk about brands and joint venture brands in this area there is a big gap, so we will come to bridge the gap between the brand and joint venture models through technology and quality." Conghui told the "Daily Economic News" Reporters interview stressed that "no quality there is certainly no brand. we also down to earth, step by step, will be tested by time, eventually becoming a respected car company."
By the Federation data show that the first 8 months of this year, total sales of Geely Automobile 416 000, an increase of 27.5%. From this year, 660,000 short of the overall sales target of 244,000. By 2020, Geely plans to increase annual sales to 2 million. It is understood that Geely internal program called the "20200 Strategy", the strategy will be released later this year.
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