If we say that the car is a cold industrial product, most of the cars produced on the assembly line can not be separated from the mechanized technical concept. So in the eyes of designers, they are more inclined to the car as an art and culture to operate, it can be simple and smooth, can be cute cute, it is "art production."
So, from the design language point of view our future car design will go where the trend is what? May 25 to 26, Shanghai Hongqiao Green Platinum Li Hotel, by the Shanghai Jiaotong University Design Trend Institute hosted CMF Shanghai2017 The second Shanghai International CMF Summit Forum, invited from domestic and foreign car OEMs, CMF suppliers, cars Design companies and university design elite, to discuss the latest trends in automotive design.
Shanghai Jiaotong University Design Trend Research Institute Fu Jiong to "Chinese people's happiness and car design" as the theme, just from the past Shanghai International Auto Show-based car prices of the latest car design language, combined with the current Chinese consumption The life style of Chinese people, to explore the happiness of Chinese consumers and their car design language in a concrete manifestation.
Explore that the trend of automotive design language is increasingly inclined to leisure sports, young fun, public luxury and technology life. Auto Show, BMW X2, Mercedes-Benz GLA, Citroen C5 Tianyi, Volkswagen Arteon and other models on behalf of the typical leisure sports trends. BMW X2 top contour smooth movement, C column restrained, hub size. Volkswagen Arteon is decorated with a large square icon design features, door design angular.
In the young interest, Nissan KICKS, Toyota CH-R, Mazda CX-3, Suzuki IGNIS and so explore the young consumers prefer the design language. Toyota CH-R Toyota's latest family design, headlamp sharp and dynamic, with a part of the wheel to the rear part of the body line design, very exaggerated, highly design sense.
Of course, there are luxury-based Land Rover Range Rover, BMW 5 Series, Alfa Romeo Giulia, DS7 crossback and other vehicle trends, technology-based Volvo V90 cross country, Wei to ES8, Nissan Vmotion 2.0, Buick VELITE 5 And other design trends.
From the PPG paint factory original paint division color development design manager Li You, then talked about the global color of automotive paint fashion trends. For the future trend of the four body colors, which summed up the combination of classic elements and modern aesthetics, high-brightness low-color color with the combination of traditional wood texture, high degree of color in the application of light, and technology and natural blend.
Li You said, by the PPG company developed SAIC GM Chevrolet in Shanghai International Auto Show launched the first full-featured sports concept car CHEVROLET FNR-X body color design inspiration is the blend of technology and nature.
In order to fully demonstrate CHEVROLET FNR-X outdoor off-road and handling performance, which uses a metal texture of outer metal "metal rhenium silver". Liquid metal effect of the coating, with a bright silver neutral hue, grain texture full and delicate. With the viewing angle and the intensity of light can change the formation of light and shadow contrast metal effect, and Chevrolet "Golden tie" with complement each other.
In the automotive interior fashion trends, from Yan Feng Automotive Interior Systems Co., Ltd. senior color designer Zhong Ye, for the first time that the color of the car interior is increasingly rich, black plus red brown become popular, soft material Become the mainstream material. The process of the type of technology, texture texture, etc. have become more diverse.
Wu Shuangquan, director of design from Kuangda Technology Group Co., Ltd., said that automotive interior textiles will tend to the traditional modern fusion, the use of warm and tidy colors and exquisite complex process; extensive use of high color and rich personality color; widely used natural Materials and the latest technology functional materials. Such as the popularity of two-color seats, self-styled new energy automotive interior, imitation carbon fiber weaving texture widely used.
China's consumer experience of the mechanical era is particularly short, in fact, the earliest Chinese consumer car aesthetic is the process of international brand education, the earliest education of the Chinese market is the public, looks like Santana, Passat's models can be widely accepted, this But also why the French car into China is very difficult reason, Professor Fu told the "daily car" reporter.
"Under such influence, for the Chinese brand can not be avoided is still the design language of the international." Early use of Chinese characteristics of the design elements, the market will take time to recognize, then design fast international, so that the product feels very Mainstream, which will be a great help to increase sales. At present, in its own brand, Guangzhou Automobile, SAIC in the design of the international direction of the language to do pretty good.
It is worth mentioning that, even if the Lexus brand, just launched because of its US market positioning in the design language can only express the American consumers like the design language, and now Lexus also began to express its elegant Of the Oriental design elements.
Geely and Guangzhou Automobile, SAIC thinking is different, the "back" word pattern and other elements of the application of exploration, which is more meaningful. Guangzhou Automobile and SAIC's design team is the Chinese people, they are more emphasis on the national model, I hope the model is sharper. And Geely's design director and the person in charge is a foreigner, but they are more in the observation of the Chinese people's preferences. They are slowly in the groping, in the formation of their own design language.
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