New energy automobile blue ocean turn red Ji Lili one million military order

Posted on 11/25/2015 11:08:40 AM

According to Geely previous plans in 2019 will achieve 1.2 million sales target. Although Geely new energy sales target of 90% of total sales in the oil and electricity included hybrid vehicles. However, according to reporters calculations, when sales of Geely plug-in and pure electric vehicles are at least 50 million or more.
Auto analyst Jia Xinguang said the new energy vehicles sales are mainly concentrated in the first-line market. New energy vehicles, especially the sales of electric vehicles is not just the production capacity of the production line competition, more is related to the chain and the chain of ecological control of the initiative, such as charging pile construction and layout of the surrounding facilities and the like. This is likely to facilitate the formation mechanism of its own brand competition, survival of the fittest situation will also appear.
Conghui also said Imperial pure electric car production capacity at between 25,000 --28 000 units, the company will conduct timely adjustment according to market demands and changes. From the current market orders and intentions fed back view, do not rule out deliverability of technology upgrading and transformation, Pobai million in 2020 is not a problem.
New energy automobile blue ocean turn red
"Technology Roadmap focus areas (2015 edition)" proposed in 2020 sales of China's new energy vehicles will reach more than 5% of the total market demand for automobiles, new energy vehicles in the independent sales exceeded 1 million, the market share of 70% above, at the same time build local star model, enter the global sales of the top ten.
This year joint venture brands went on the attack, a number of well-known brands have announced their joint venture owned plans. According to several car prices released plan, the new energy is undoubtedly one of the biggest highlights.
The industry generally believe that this situation will lead to war gasoline car field competition will gradually spread to the new energy field, which led to its own brand technology upgrade, will promote the rapid development of new energy vehicles from the side.
Auto analyst Zhang Zhiyong think the market is the best touchstone, independent brand development needs to stimulate competition. "2015 ushered in a new joint venture brands of small climax, a variety of new energy vehicles to be put on the agenda. It is foreseeable that the future joint venture will be autonomous and independent brand ushered in a positive contest."
For new energy vehicles will usher in the next competitive challenges, Feng Qing Feng, vice president of Geely Group, said Imperial EV pricing is very competitive. According Mileage, is expected to be state subsidies 54,000 yuan, plus supporting local subsidies, is expected to receive at least 108,000 yuan in subsidies. After deducting price subsidies in 120,800 yuan -14.18 million. The price has a strong competitive force in the "north-Canton" and other limited license areas more competitive.
At the same time the company's future development, Feng Qing Feng confident: "2016 will be listed Geely hybrid, plug-in hybrid in 2017 will also be a comprehensive listing of our dynamic hybrid system mounted on the main A-class brands, and. plug-in hybrid will use all of the auspicious full brand products, including cars, SUV, MPV, etc., from the beginning of 2017, put into the market. "
Reduce costs, and promote marketing, security services
As we all know, in the promotion of new energy automotive industry development path, the subsidy has played a vital role. Beginning last year, new energy vehicles subsidy mechanism was officially launched back slope.
Conghui also believes that the subsidy is of course not always exist, and on reducing the cost of electric vehicles is not a simple addition and subtraction, it is a systematic problem. Master core technologies will significantly reduce the cost of R & D investment, Geely now using CMA modular architecture to achieve weight reduction, universal, platform, standardization and modularity. This is an effective technique a good way to reduce costs; "Three" (battery, motor and electric control) As technology advances, the battery energy density has been increasing, the price always will slowly decrease. Meanwhile, motor, electric control including the use of raw materials and parts purchase, joint procurement scale up, cost down naturally.
In the new energy vehicles sales channels and service support facilities, general manager of Geely Group, said Challenger, will choose the best dealer for the main products, services and work, followed by network coverage. In so doing, the dealer firm and clear confidence and future planning, but also on the dealer the corresponding requirements, and the introduction of a new sales and service standards.
"In short, to ensure that the interests of dealers at the same time allow them to progress this year Geely dealers I can not say 100%, but 98% were flat and earnings performance is no problem." Conghui told reporters that the overall decline in the automobile market of the moment, the country Neiji Li dealers increased rather than decreased, and even many other brands of car dealers ready to apply to join, from these phenomena should be able to see how much Geely automobile dealership How provider profitability.

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