Peugeot Citroen Group (hereinafter referred to as "PSA") under the command of the Opel brand will be how to develop the future, become the industry's most concerned about one of the issues. March 6 this year, GM and PSA jointly announced that GM's Opel and Vauxhall brand transferred to the PSA, the transaction value of 1.3 billion euros. And replaced the new owner of Opel, will also face the future development of many unknown, one is whether it will return to the Chinese market.
Industry analysts believe that PSA future for Opel one of the main tasks is to turn Opel to profit, re-layout of the brand development. PSA CEO Tang Wei said, will promote the further development of Opel and accelerate its transformation, the future will play Peugeot, Citroen, Opel, Vauxhall own brand characteristics. "We will use PSA experience to rebuild Opel." Tang Wei said.
Was born in Germany Opel brand, mainly for the European market. Industry analysts believe that if the PSA to promote its global development strategy, Opel need to go out of Europe, and PSA seems to have this plan.
According to foreign media reports, at this year 's Geneva Motor Show, PSA European president Bi Gao - chen said: "Our factory has no reason not to produce Opel, Opel has real growth potential, but Opel has no production base outside of Europe, and we have. As a result, the industry have speculated that Opel or will soon return to the Chinese market.
Had a general strategy to withdraw from China
In fact, Opel brand as early as 1993 to enter the Chinese market, and has been imported in the form of sales in China, have launched the British speed Asia, the new Astra GTC, the new race and other models. However, Opel sales in the Chinese market has never improved.
On the other hand, in 2009, GM introduced Opel platform to upgrade their models to upgrade. In order to avoid direct competition between products, GM decided to Opel's resources in the European core market, out of the Chinese market, but also announced by 2015 in the European market to withdraw the performance of the Chevrolet brand flat.
Previously, Opel technology into GM, has developed an agreement, that is, GM introduced Opel technology, Opel can not set up factories in China. Now, after being acquired by PSA, Opel's restrictions have been lifted.
Or return to China by technical input
However, when the return of Opel, in what way to return to the Chinese market are unknown. Many industry speculation, the current stage, Opel direct return to China is unlikely.
At present, Opel and General Motors, many models are using the same platform, Opel re-entry into China, or will be with its generic brand models to compete. Media reports that GM in the acquisition of the provisions of the additional provisions of the Opel in China and its competition has been limited. However, the news has not yet been confirmed. In addition, because our country in principle is no longer approved the new non-new energy vehicle prices, Opel through the joint venture to return to China's way is also temporarily unreasonable. Industry speculation, Opel or more is the way to enter the technology, help PSA in China development.
Dongfeng Group, one of the largest shareholders of PSA, is likely to get Opel technology. Recently, Dongfeng Group official website also released the PSA acquisition Opel this news, so also part of the industry interpreted as, Dongfeng Group or with Opel have a closer contact. But this, there are industry analysts pointed out that the current Dongfeng Group has been sitting on Peugeot, Citroen two brands, if the next PSA want to get more voice, it is possible to use Opel to contain Dongfeng Group, put it Another partner in China Changan Group. But all of these speculation, Opel future direction, but also how to balance PSA.
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